Omix-ADA Charitable Donations


Leading Manufacturer of Jeep® Parts and Accessories Gives Charitable Donations Supporting Health Care, Public Land Use and the Automotive Aftermarket

Omix-ADA and Rugged Ridge® donated a total of $150,000 at the 2013 Specialty Equipment Marketers Association (SEMA) Show in Las Vegas (November 5 – 8, 2013) as part of its 20th anniversary celebration. The $150,000 donation was split equally among three separate causes in the fields of health care, public land use and automotive aftermarket advocacy, with individual presentations held November 5, 6 and 7 at the Off Road Success Center in the Upper South Hall Lobby of the Las Vegas Convention Center.

Tuesday, November 5

The first $50,000 donation from Omix-ADA was given to one of four national health organizations promoting health awareness for common issues. The Breast Cancer Research Foundation received the most consumer votes from a year-long mail-in rebate program for Omix-ADA and Rugged Ridge customers.

Wednesday, November 6

The second $50,000 donation was presented to create the Rugged Ridge Trail Access Program—a grant program providing non-profit organizations grants to keep public land open and advance the off-road hobby.

Thursday, November 7

The third presentation of $50,000 supports SEMA Cares, a committee established by the SEMA Board of Directors in 2007 aiming to bring the voice and resources of the SEMA community together to make a positive difference in the lives of others. Following the Omix-ADA donation, SEMA Cares distributed $15,000 to three different organizations. The remaining $35,000 will go towards purchasing and building a Jeep for the SEMA Garage–Industry Innovations Center in Diamond Bar, Calif. This Jeep will be used as a platform for students pursuing continuous education and for on-site technical training purposes.


Omix-ADA contributes $50,000 to SEMA Cares November 2013 Download
Omix-ADA commits $50,000 to the Breast Cancer Research Foundation November 2013 Download
Rugged Ridge Trail Access Program launches at 2013 SEMA Show November 2013 Download
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